Promoting Eastbourne is exceptionally important to Sanders and whilst Peter himself is a dedicated supporter of both rugby and football he is also keenly aware of the important role that sports in general plays within a local community.

Over the years, Sanders has been proud to have supported and sponsored a variety of local initiatives, clubs and charities and 2008 saw the take up of sponsorship to support Eastbourne Rugby Club, Eastbourne Borough Football Club and Eastbourne Town Football Club.

All monies went directly to the respective clubs and in return Sanders was granted permission to display a promotional sign within the various sports grounds.

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